Monday, April 29, 2024

The "Taylor Swift: Storyteller" Exhibit In NYC Is Full Of Eras

museum of arts and design taylor swift

The tailgate party hosted by Power Radio Nation is a chance for fans to mingle before the concert. There will be Swift backdrops for photos and access to licensed Swift merchandise, as well as food, drinks, live games and giveaways. MAD’s commitment to embracing diverse perspectives and fostering dialogue around contemporary art and design has established it as a dynamic cultural institution that continues to inspire artists and audiences alike. With its dedication to pushing the boundaries of creativity, MAD provides a perfect platform for an artist like Taylor Swift, whose multidimensional artistry and transformative storytelling align with the museum’s mission.

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It was also the first album since 1987 to sell more copies on vinyl than on CD, reports Ellie Robinson of NME News. Swift's team reached out to the head of exhibitions at MAD earlier this year and asked, "Do you want to do a Taylor Swift exhibition?" At first, Rodgers thought it was a joke, but it of course ended up being legitimate. "It was about two months away from when they thought we should open the exhibition. For us, that's unheard of. It usually takes us two, sometimes three years, to execute an exhibition," said Rodgers. But for the hushed audience at the San Francisco Museum of Modern Art’s kickoff event in February of its “Art of Noise” exhibition, the breathy scales constituted only part of the experience.

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There is every likelihood that the exhibition will be inundated by ardent Swift devotees (hence the timed entries and a gift shop stocked with Taylor Swift merch), but Rodgers is adamant that you don’t have to be a deep-dyed Swiftie to get sucked in. All purchases support the artists we represent and the Museum of Arts and Design. This article is part of our Museums special section about how institutions are striving to offer their visitors more to see, do and feel. This week began with everyone's favorite festival of corporate greenwashing, Earth Day.

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Directly in front lies a small collection of outfits from the self-referential "Look What You Made Do" music video and others from "Shake It Off." It is not unlike arriving at The Eras Tour, Swift's stadium tour devoted to celebrating all of her past selves. Many of the outfits are the very same that Swift and her fans recreate in homage. Throughout her career, Taylor Swift has undergone significant artistic growth, transitioning from a country music prodigy to a pop sensation and later embracing alternative and indie elements. Beyond the glitz and glamour of her costumes, the exhibit delves into the emotional core of Swift’s songwriting, which serves as the driving force behind the captivating stories she tells through her art. Her music videos feature a diverse range of characters, each brought to life through costume and a powerful narrative that challenges traditional female archetypes and addresses gender norms. To complete the experience, MAD will also display props from some of the most iconic scenes and looks, project clips from Taylor Swift’s music videos, and host a few karaoke events for fans to sing along to Swift’s music.

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Four more sound installations generate some artful noise all their own. But the show’s true subject might be our very relationship to music. Lyrically, The Tortured Poets Department is a euphoric rejection of societal expectations. It embraces all the Taylor-isms her fans have come to know and love, from her one-note melodies to her recitative delivery (sung in the rhythm of ordinary speech). And it features her signature frank and open autopsies of relationships, delivered with maturity not only in the choices of language and obscenities (“fuck you if I can’t have us”) but in Swift’s outlook on her life and relationships.

museum of arts and design taylor swift

She now hopes to similarly influence another generation of kids from Columbus visiting the museum with her paintings. The future artist wasn’t a frequent visitor to the CMA during childhood. One memory of the place she does carry was a visit with her dad when he bought her a book of postcards from the giftshop featuring the work of well-known American painters. As a student at Thomas Worthington High School in Columbus, OH, Robin F. Williams (b. 1984) remembers marching to the principal’s office with her art teacher to defend a painting the school wanted removed from the senior art show. She had copied a painting of a nude woman out of “Art in America” magazine, obscuring the figure’s face with pixelation.

I went to the exhibition the Friday after Swift's MetLife concerts, and the Swift bubble had yet to burst in New York. The exhibition, which opened on May 20 — a week before the MetLife shows — and runs through September 4, attracted 3,685 visitors on the weekend of The Eras Tour's New Jersey stop. For these visitors, it was not enough to see Swift perform her past eras in concert; they needed to see the source material in person.

There will even be Taylor Swift-related merchandise and apparel available for purchase. Taylor Swift songs echo across the radio, her fans can be found all over the world, and there aren’t many people who hear “We are never ever getting back together” and don’t immediately think of the pop superstar. The Grammy-winning singer, who has recently been spotted at Electric Lady Studios in Greenwich Village, is set to play three sold-out shows at MetLife Stadium this weekend.

The exhibition is on view until Sept. 4, 2023, according to the museum. The exhibit, on display through Sept. 4, is accompanied by a playlist of Swift’s music videos — including her short film for the 10 minute version of “All Too Well” — which are projected on screens around the room. Lyrics scrawled in Swift’s handwriting adorn key walls in the space. Swift’s video for “Shake It Off” made her the only female artist to hit a three-billion view count on YouTube, but also illustrates her wont of playing to and against archetypes.

If you think fans are attending this exhibition passively, think again. One teenager excitedly explained, from memory, the lore of every single item to her father. The "Willow" aficionados who had shared a giggle over Swift's banjo moved through the exhibition slowly, carefully considering each instrument and costume. Two teenagers posed on either side of Swift's silver bejeweled guitar from her Speak Now world tour.

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As hinted at by its title, the exhibition is intended to showcase Swift’s storytelling prowess, which has grown in scope and ambition throughout her 10-album-strong discography and expanding videography. Smith also asserts that “melodrama presses its own extreme conflicts to extreme conclusions”. This speaks to the extremes of emotion explored in The Tortured Poets Department, including frequent references to death. “I might just die, it would make no difference”, Swift opines on Down Bad. “Lights, camera, bitch, smile / Even when you wanna die” is how she describes her emotional state during the recent Eras Tour in I Can Do It With a Broken Heart.

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